Packaging design!

Above are two of my own packaging designs for a startup vodka premix line by One Part, based out of New York. The brief was for a front, back and neck label that incorporated their logo (the octopus with the umbrella) and a label which was refined, eye-catching and appealed to the demographic of 18-25yo males and females.

I presented the black label concept first, but found out they were after a more traditional British vibe. With the second concept (silver labels) I introduced a more traditional shape and incorporated their logo on the main label. I thought the use of silver and black was a fairly unisex approach. With the style, I tried to be innovative and think outside the standard oval shape. I introduced basic illustration to brighten up the label and also to colour-code for each flavour.

My favoured version is the black labels, I think they're fairly attention-grabbing.. Unfortunately neither concepts were chosen but it did give me a little experience in packaging design and it's definitely something that appeals to me.

Est is a Brazilian skincare company. I found this on www.thedieline.com, which is fast becoming my favourite site. Brazilian design firm Satelite produced this packaging.

The function is to present the product in a classic and understated way.

What really caught my eye is that the typography plays two roles, obviously the typographical role but also the graphic role, which I think creates an awesome effect. The diagonals are reminiscent of Constructivism, though the typography is serif. It's quite minimal but that's what made such an impression on me. The use of colour defines what scent or flavour the product is inspired from.

I think the quality is exceptional in its simplicity. The pastel colours also work well within the skincare range, generating a calm and restful air.

I think packaging design is a great way to not only sell products but also showcase design!