Thursday, March 12, 2009

Business card design


Above is a business card for Shikaku (www.shikakufx.com) designed by Miguel Vega (www.accent.tv). It is printed on cardstock with Spot Gloss UV Varnish on the transparent logo, to create an interesting shift depending on where the light hits.

The function of a business card is to provide your business identity and contact info in an eye-catching manner to current or prospective clients. This particular card caught my eye with the complementary colour scheme, 90% green with 10% red. It also embodies the "less is more" approach to design with just the company logo set to the left quite small, which is very effective and draws the eye.

The organic green abstractions fit in with the company profile, which is a visual effects production for electronic music gigs. The back of the card contains the bare minimum of contact information on a cream background.

The typography is modern and sans-serif, with use of bold to draw attention to his name. The style is quite modern and seems popular at the moment, I've noticed these sorts of organic light graphics with Apple backgrounds and the screensaver Flurry.

The quality is great, the designer achieved a great finish by combining print press techniques with the digital design element. Overall I thought it was a pretty neat business card and it definitely caught my attention...

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