Above are promotional posters for various Tarantino films. I decided to include a few as they all share similar design aspects. The function of the posters is to grab your attention and pique the viewer's interest in the respective films. I have seen these posters at cinemas, video stores, on DVD covers and merchandise, as often cinema is marketed through many avenues ($$chaching$$).
The style in all of the posters is retro. The consistent use of red, black and yellow is evident in all (a nod to the first of colour printing in the 1800's perhaps?), the stenciled typography and the screen print effect give it a 70's feel. The posters all abide to the rule of thirds also.
The quality of the design is in it's apparent 'non-quality'. The distressed look in the Pulp Fiction poster mimics the textures of a well-read book, the hard edged and bold use of black print in Reservoir Dogs is simple but effective and even intimidating, the contrast of bright yellow with a very simplistic though rough streak of blood in Kill Bill instantly commands attention, whilst the rough sketch feel to the Death Proof poster adds a quirky, slightly horror-comic touch.
I enjoy the posters as much as I enjoy the films themselves. Tarantino's films have a style all of their own that touch on themes of retro, kitsch and quirk, which I feel is reflected in the posters.
those are such great films, very well made. just thought i'd chuck that in. good write-up.
ReplyDeleteYes u r right. Glasses raised please for our colour printing press of our past. U helped promote one of the best directors of our time.
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